FOOTBALL enthusiasts are bewildered as a £14,000 Rolex has gone missing amid CPR efforts during a West Ham match.

Jay Gray is urgently seeking help after the heart-wrenching collapse and eventual death of his father while attending the Wolverhampton Wanderers game in Stratford, London, on Monday evening.

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In a poignant social media message, Jamie ‘Jay’ Gray has made a heartfelt request for the return of his father’s watch, recounting the events from his perspective.

His message on X, formerly known as Twitter, read: “My dad sadly collapsed and passed away during the Wolves game last Monday night. He had to be carried up the stairs from his seat in block 123 for CPR, and his watch went missing in the process. We are desperate to have it back.”

The post featured a joyful selfie of father and son in front of a football pitch.

“A reward will be offered for any information that leads to the watch’s return. My dad wore it daily, and it holds immense significance for our family,” the message continued.

Jay added: “We hope that anyone connected to West Ham, along with others willing to assist, can help in retrieving this cherished piece of jewelry during this difficult time.”

To date, the post has amassed 35 million views, receiving backing from an English football manager and former player as part of the appeal.

Martin Allen, who played over 100 matches as a midfielder for both Queens Park Rangers and West Ham United, expressed his sentiments, stating: “It’s heartbreaking news about the West Ham fan who passed away during our home match last week.”

He added: “His family is appealing to all of us to help find the watch that’s gone missing. Please, let someone return it.”

A family friend also turned to Facebook to extend condolences and promote the appeal.

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Louise Anne wrote: “PLEASE PLEASE SHARE…

“Kevin and his family are very dear to mine. Kevin tragically passed away on Monday evening. His wife Lou and their children Taela and Jamie just want the watch back; no one cares who has it or why—they just wish for it to be returned. Kevin wore it daily.”

A spokesperson from London Stadium stated: “We extend our condolences to the family. We are working with the football club to review the CCTV footage from that night.”

Over 60,000 fans attended the match, which concluded with a celebratory 2-1 victory for the home team.

The Premier League clash occurred at the London Stadium in Stratford.

The Sun has reached out to West Ham United FC, the London Ambulance Service, and Jay Gray for comments.