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KSI is a rapper who evolved from his YouTube beginnings to become one of the leading streamers globally.
The co-founder of Misfits displayed his hit songs at Capital’s Jingle Bell Ball on December 8, 2024.
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YouTube Star
KSI was born on June 19, 1999, and is a British YouTube sensation.
His real name is Olajide William “JJ” Olatunji.
He attended the independent Berkhamsted School, where he studied alongside future Sideman member and collaborator Simon Minter, a.k.a. Miniminter.
Entering the YouTube realm in 2009, KSI initially created content focused on video games.
Income Sources for KSI
YouTube
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Since his debut in 2009, KSI’s channel has amassed nearly six billion views and 24 million subscribers.
Across all his channels, he has over 41.5 million subscribers and 10.55 billion views.
In 2016, he was awarded an NME Award for Vlogger of the Year.
Apart from his YouTube successes, KSI has released four EPs, two of which topped the UK R&B Albums Chart.
In 2015, he was acknowledged as the most influential YouTube creator in the UK, with his brother Deji, also known as Comedy Shorts Gamer, in second place.
He made his acting debut in the comedy film Laid in America in 2016, alongside fellow YouTuber Casper Lee.
The Sidemen
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KSI was one of the original members of The Sidemen, a group of seven British YouTubers who launched a premium web series in 2018.
However, a scandal emerged in 2012 during a Eurogamer event, which led Microsoft to cut ties with him and implement a lifetime ban from the expo.
KSI addressed this incident in his autobiography, KSI: I Am A B*****d, released in 2015.
KSI’s Business Ventures
Since 2022, KSI has significantly increased his presence in boxing, participating in four matches leading up to his fight against Tommy Fury on October 14.
In addition to boxing, he is a thriving entrepreneur, serving as CEO of Misfits Boxing and co-owning Prime Hydration, XIX Vodka, and the restaurant chain Sides.
KSI’s Car Collection
Lamborghini
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KSI made an extravagant purchase of a customized £280,000 Lamborghini Aventador in 2014, which he proudly refers to as his “pride and joy.”
This exquisite Italian sports car was uniquely wrapped in a striking purple by celebrity car customizer Yiannimize.
He even released a track called Lamborghini in March 2015, celebrating his beloved vehicle and featuring it prominently in the music video.
Nevertheless, reports suggest he sold the eye-catching car at a loss two years after its music video release.
Porsche Models
Recently, KSI has moved on but still enjoys his Porsche 718 Boxster, which he bought in April 2019.
This sleek vehicle, priced at about £65,000, has a convertible roof and can reach a top speed of 171mph.
He personalized his license plate to read “K51 FLY,” ensuring that his presence is known on the road.
KSI also highlighted another lavish vehicle in his garage — a £60,000 Porsche Cayenne.
Although he has shown off this exclusive car in various Snapchat stories, no exterior photos have surfaced.
The Cayenne is celebrated as the more luxurious option in Porsche’s SUV lineup, featuring a 3.0L Turbo V6 engine.
Rolls-Royce Wraith
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KSI has hinted that he may possess an even more exclusive vehicle — the luxurious Rolls-Royce Wraith.
This splendid car carries a hefty price tag of around £250,000.
Although he hasn’t confirmed a purchase, he has often been seen driving the Wraith in Los Angeles.
KSI’s Boxing Milestones
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KSI made his boxing debut on August 25, 2018.
He faced Tommy Fury, known as Molly-Mae’s ex, in a match where KSI was beaten in the sixth round.
The fight against Logan Paul was touted as the largest “amateur” and “internet” bout ever, concluding in a majority draw.
Yet, in their rematch in 2019, KSI triumphed over his rival.
KSI’s Music Career
KSI dedicated several years to his musical endeavors, including the release of the single Really Love, featuring Craig David and Digital Farm Animals in October 2020.
Having pursued rap music since 2011, he launched his first studio album, Dissimulation, in 2020.
His second album, All Over The Place, debuted at the top of the UK charts.
Throughout his career, KSI has achieved five hits in the UK Top Five and fourteen top 40 singles in total.
He presented his music at Capital’s Jingle Bell Ball, sharing the stage with acclaimed artists like Katy Perry, Coldplay, and Perrie.
KSI performed popular tracks such as Thick of It, Patience, and Holiday.
